The world's first AI execution engine for global supply chains.
We replace rigid plans with resilient logic that adapts as fast as reality shifts.
Plans are static. Reality is not. Certu bridges the disconnect between the strategy and the field, keeping your operations on track as conditions change.
Meet Certu. We turn live data into decisive movement. No more manual firefighting – just a supply chain that responds dynamically at the speed of actual demand.
Certu is an execution engine that orchestrates your Distribution Flow—maintaining total synchronicity between digital logic and the physical movement of goods to your customers.
Total supply chain optimization is impossible if the final leg remains a black box. We intentionally anchor our architecture in the distribution flow first because mastering the "output" of your business is what provides the high-fidelity data required to stabilize your upstream procurement and inventory.
Seamless and Direct
Provide the essentials: orders, customer information, delivery windows, inventory locations, and fleet or carrier options. Certu integrates with your existing ERP, WMS, or TMS without requiring a "rip and replace" of your current stack.
Intelligent and Adaptive
The engine plans every order based on volume, customer SLAs, and constraints. It identifies friction before it becomes a bottleneck, dynamically adjusting deliveries and assignments based on live frontline performance.
Synchronized and Evolving
Deliveries meet precise windows with minimized manual intervention. Visibility is shared across the team and the customer in real-time, while execution intelligence flows back to refine and improve future plans every single day.
Navigating multiple disconnected systems just to find information on a single order.
Siloed teams constantly re-entering data or correcting errors made by other departments.
Unaware of failures until a customer calls to complain.
Decisions based on unreliable manual inputs that are only updated once a week or month.
A single source of truth for the entire order journey, from fulfillment to the final mile.
The engine handles data flow and synchronization across the entire network.
Identifying risks and friction before they become customer-facing bottlenecks.
Real-time insights that are automatically assigned to the right person to resolve before they impact the P&L.
Certu is a team of Carnegie Mellon PhDs and engineers fixing the friction in mission-critical operations. We scouted these minds to precisely solve the challenges of the frontline – where people, process, and physical movement collide.
"We believe total supply chain transformation begins at the point of greatest impact: the distribution flow."
Distribution is where performance directly impacts customer trust and the bottom line. We bridge this gap by ensuring distribution touchpoints are seamless and responsive, keeping physical movement in total alignment with dynamic demand.
Failures at this stage are visible, expensive, and margin-eroding. We stop the financial drain caused by execution leakage, eliminating the systemic errors that force avoidable costs and manual re-work.
We focus on the primary drivers of operational friction: fragmented data across disconnected systems, the latency of manual coordination, and the constant physical disruptions of moving goods.
By mastering the delivery, we capture high-fidelity data on SLA precision, actual cost-to-serve, and physical execution constraints. This creates a live feedback loop that removes the guesswork from your daily planning.
Once your distribution is self-correcting and predictable, you gain the clarity needed to optimize procurement and inventory. We fix the "output" of your business so you can finally stabilize the "input".
By integrating elite engineering with the grit of the field, we've closed the loop between theoretical optimization and operational reality
We don't build tools to monitor the world; we build the logic to navigate it. While legacy systems report on failures after the fact, Certu is designed to identify friction before it becomes a bottleneck.
Shippers don't expect plans to hold – they expect execution to adapt. We ensure your system is as fluid as the world it operates in by bridging the gap between a static plan and the reality of physical movement.
The final mile is your most volatile, expensive, and critical leg—it is the only part of your entire supply chain that the customer actually experiences. Certu anchors your distribution flow in total synchronicity.
The Performance Ledger
Recapture 10–40% of transportation spend by plugging route density leaks and eliminating 'emergency' miles driven by reactive planning.
Reduce safety stock by 20–60%—replacing expensive inventory buffers with the surgical certainty of your execution engine.
Transition to 99% live order accuracy—shifting your team from a manual hunt for status to a self-correcting flow of actionable intelligence.
Achieve 100% adaptive fulfillment where the engine recognizes physical friction (traffic, delays, gated access) and re-optimizes assignments.
A 75% reduction in reschedules, ensuring the promise made at the point of sale is the one kept at the point of delivery.
Field Validations
“With Certu, we finally achieved the first real steps of transformation. For the first time in ten years, the operation is actually moving in sync with the plan.”
“We didn’t just drop our daily cost-per-order. My team spends way less time on manual workarounds now, which finally lets us focus on scaling our capacity.”
Where the Value Hardens
Stop finding out about failures from frustrated phone calls. Certu identifies risks before they become service failures.
Stop paying your teams to fix each other's mistakes. Synchronized data removes the cycle of manual re-entry.
Shift from reactive fire-fighting to proactive monitoring. The engine identifies friction and self-corrects the plan.
Capture high-fidelity execution data to finally synchronize the reality of dynamic demand to your procurement planning.
Don't settle for another static dashboard. See how Certu anchors your frontline reality to your strategic intent in real-time.
Request a Live Platform DemoWe don't just show you software; we show you a more resilient way to operate. Our mission is to bridge the final gap between strategic intent and frontline reality. We believe that every shipment represents a brand promise, and every mile is an opportunity for precision.
By synchronizing your entire operation into a single, breathing engine, we transform logistics from a cost of doing business into your greatest competitive advantage. We don't just optimize your distribution network —we provide the execution certainty.